Einsights – Bringing simplicity to an AI-powered Business Intelligence software

About Einsights

Einsights is a business analytics platform designed to provide data and simplify the corporate decision-making process. It uses artificial intelligence and natural language processing making data accessible, understandable and actionable, enabling clients to make smart decisions about their business.

2012 – 2018

  • Branding
  • PoC
  • MVP
  • Data Visualization
  • Marketing Collaterals
  • Visual Design (Mobile & Web)

One-person design team. Supported by contractors.

Collaborated with the CEO, Product, Engineering and Marketing teams.

My primary role at Einsights was to create an end-to-end user flow, design a visual representation of the NLP query engine and help create data visualization using Highcharts and D3. At Einsights, we developed a proof-of-concept and presented it to VCs which led to successful seed funding and product launch across three platforms.

Visual Design

The visual design journey started with brand exploration.

Einsights Logomark Exploration

2012

Einsights Brand Guide

2012, Final Version

Product Design

Snapshot of the NLP query interface.

Marketing Design

WordPress theme design and other marketing collaterals.