
About Einsights
Einsights is a business analytics platform designed to provide data and simplify the corporate decision-making process. It uses artificial intelligence and natural language processing making data accessible, understandable and actionable, enabling clients to make smart decisions about their business.
DURATION & DELIVERABLES
2012 – 2018
- Branding
- PoC
- MVP
- Data Visualization
- Marketing Collaterals
- Visual Design (Mobile & Web)
TEAM
One-person design team. Supported by contractors.
Collaborated with the CEO, Product, Engineering and Marketing teams.
MY ROLE
My primary role at Einsights was to create an end-to-end user flow, design a visual representation of the NLP query engine and help create data visualization using Highcharts and D3. At Einsights, we developed a proof-of-concept and presented it to VCs which led to successful seed funding and product launch across three platforms.
Why Einsights?
Einsights was set up to solve a burning problem that is being exacerbated by the explosion in data generation – “How can we leverage data to make informed decisions that will unlock profits within my organisation or for my client?” The only logical answer was to deploy sophisticated technology in a manner that is transparent to the end user.
Visual Design
The visual design journey started with brand exploration.

Einsights Logomark Exploration
2012
Einsights Brand Guide
2012, Final Version

Product Design
Snapshot of the NLP query interface.



Marketing Design
WordPress theme design and other marketing collaterals.


