Résumé

Summary

Interdisciplinary Product Designer with 15+ years of experience working on UI/UX, design strategy and team building; both at B2B and consumer-facing startups.

Work Experience

UX Design Consultant
Founders Wellbeing, Apr 2022 – Present

We are building an innovative platform and apps to enhance the wellbeing of founders and their teams globally. Under non-disclosure agreement until release.


Design Lead
Bondle, Sep 2017 – Mar 2022

Founding designer for a leading SaaS business communication app built for small businesses.

  • Led the UI/UX effort using Agile to develop product design sprints, heuristic evaluation and SUS metrics working with internal stakeholders and customers to incorporate feedback into the system
  • Increased conversion rate by 28% for the new users by improving onboarding using qualitative interviews and secondary research
  • Delivered 35 prioritized UX recommendations to the executive team using heuristic evaluation, perception tests and interviews
  • Shipped 3 builds across Web, iOS and Android in a timeframe of 2.5 months working closely with the Founder (CEO) & Engineering Lead using rapid prototyping and UX design patterns

Founding Designer
Einsights, Aug 2012 – Mar 2018

Co-founded an intuitive Business Intelligence tool powered by AI + NLP.

  • Developed a proof-of-concept with my colleagues and presented it to VCs which led to a cumulative seed funding of $1M
  • Brought design thinking into Product strategy, Customer acquisition strategy, and Go-to-Market and felicitated ideation workshops

Co-founder & Principal Designer
Media Craft, May 2007 – Dec 2013

Launched a boutique full-service design agency that created innovative digital experiences. Worked with leading clients in India and south-east Asia.

  • Led the design and web development team working on websites and branding, website traffic growth and digital advertisement
  • Collaborated with digital film crews and created storyboards for corporate and brand videos for brands like Apollo Hospitals, CII, Godfrey Phillips et al.

Associate, Web Services
IBM, Sep 2001 – Oct 2005

A web customer associate with the Global Process Services team at IBM.

  • Was recognized by the leadership for supporting premier customers of Amazon.com with 100% quality during the holiday season
  • Participated in the COPC CX certification of the organization learning key quality metrics along the way
  • Trained and helped onboard the new joiners for 2 years as a subject-matter expert

Education

Masters, Journalism & Mass Communication
Ranchi University, India, 2018 – 2020

  • Thesis work and research findings on how UX Design interventions can help counter ‘Fake news’ and misinformation

MOOC, Technology Entrepreneurship
Stanford University, Online, 2012

  • Part of a cohort that validated and incubated a Data Analytics idea to launch an innovative Business intelligence app in the market